How should the cable industry achieve new development

Wire and cable is an important industry in the country's economic construction. At present, the market satisfaction rate of the wire and cable industry in China has reached more than 90%, and the production capacity has greatly exceeded the market demand. With the acceleration of the transformation of urban and rural power grids, the development of information highways, the upgrading of electrical equipment and the continuous improvement of energy conservation requirements, the country will definitely put forward new requirements for the types and levels of wire and cables. At the same time, foreign capital has gradually entered the Chinese cable industry, which has gradually revealed the major disadvantages of the domestic wire and cable industry.

For domestic wire and cable companies, the price war is undoubtedly the most convenient way to quickly seize the market. Most domestic small-scale private cable companies, manufacturers of counterfeit and shoddy products, and OEMs occupy the market with low-cost and disorderly competition, while well-known foreign cable companies such as Billiary, Nexans, Corning, Sumitomo It mainly produces high-end products and occupies high-end market share. These foreign cable giants have strong advantages in terms of capital and technology, putting tremendous pressure on the development of domestic cable companies.

In the domestic wire and cable market, most industry customers prefer foreign brands when choosing products. This is mainly due to the fact that in the product supply market, the product awareness of European and American cable giants has developed quite mature. Cable products have perfect functions and stable performance. They entered China earlier, so they occupy a considerable share of the cable market in China.

The domestic cable companies have really made great progress since 1990. Especially in 1998, the investment scale and enterprise scale of some domestic cable manufacturers were rapidly expanding, and they promised customers with brand reputation in terms of product quality, technology research and development, and after-sales service. Among them, some large domestic cable companies have gradually penetrated into the high-end market, breaking the monopoly position of foreign brands. But even so, there is still a big gap between domestic cable manufacturers and foreign cable manufacturers.

Today, brands have become the key words for enterprises to become bigger and stronger, and the value war will gradually replace the price war. Competition makes the market full of vitality and vitality. Orderly and healthy competition is conducive to nurturing the market and guiding consumption. Vicious competition will only hurt both manufacturers and users in the industry. Therefore, many cable companies have changed the methods of profit after tasting the bitter results of the price war, specializing in manufacturing and fine processing, deeply digging into the individual needs of customers, cultivating core competitiveness, and creating their own brands.